In plain English
Apple Inc. designs and sells consumer electronics such as iPhones, Macs, wearables, and offers digital services like the App Store and…
Equity · NASDAQ · USD
AAPL
Apple Inc
$316.27
Today
−$3.70-1.16%
vs previous close
Quote
- Open
- $318.09
- High
- $320.70
- Low
- $315.27
- Prev close
- $319.97
- Sector
- Technology
- Industry
- Technology
- Size
- Mega-cap
- Market cap
- $4.67T
- Shares out
- 14.69B
- Country
- US
- IPO
- Dec 12, 1980
- Exchange
- NASDAQ
- Website
- apple.com
Themes
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Company briefing
What AAPL is
Plain English context — why the name shows up in the news, and what to watch next. Not a tip.
Latest on this name
Insights & deeper context
24 recent cards — open any for the full deeper dive.
Stock Market Today: S&P 500, Dow, Nasdaq 100 Futures Fall as Oil Tops $99 Despite Trump’s Price Drop Prediction— ASML, NVS, CASY in Focus (UPDATED)
In brief
Oil’s jump to $99 a barrel and cautious futures set a mixed tone for the month, while Trump’s prediction of a sharp price drop adds uncertainty to commodity expectations.
Apple's 'Surprise and Shine' Launch: From iPhone 18 Pro to the First Foldable iPhone and Next-Gen Apple Watch, Here's What to Expect
In brief
Apple’s September launch will introduce a foldable iPhone and next‑gen Apple Watch, potentially reshaping its product mix and pricing strategy under new CEO John Ternus.
Apple’s First Foldable iPhone Could Be Huge—but Should You Be an Early Buyer?
In brief
Apple’s foldable iPhone Ultra will be a high‑price, high‑risk innovation that could reshape the premium smartphone market if it delivers on durability and performance.
Huawei Just Fired Its Biggest Shot Yet at Apple — Mate XT2 Tri-Fold With In-House Chip Debuts Ahead of iPhone Launch
In brief
Huawei’s new Mate XT2, powered by a domestic chip, positions it as a serious competitor to Apple’s upcoming foldable iPhone, potentially reshaping the premium smartphone landscape.
Evaluating Apple Against Peers In Technology Hardware, Storage & Peripherals Industry
In brief
Apple outperforms peers on profitability but lags in revenue growth, trading at a valuation premium on book and sales yet a discount on earnings.
Tim Cook's Apple Exit, Congressman's $1 Million Apple Stock and More: This Week in Appleverse
In brief
Apple’s leadership transition is backed by a sizable compensation deal for Tim Cook and a fresh share purchase by a prominent congressman, signaling confidence in the company’s direction amid AI and capital deployment focus.
Foxconn Says Q3 Will Beat Expectations As AI Demand Surges, August Revenue Hits Record
In brief
Foxconn’s Q3 is set to outperform expectations thanks to booming AI demand and strong August sales, reinforcing its leadership in the AI hardware supply chain.
If You Invested $1000 In Apple Stock 10 Years Ago, You Would Have This Much Today
In brief
A $1,000 investment in Apple 10 years ago would be worth $11,811 today, reflecting a 28.35% annualized return that far outpaces the market.
Congressman Who Has Bought Over $1 Million in Apple Stock Isn’t Selling with Tim Cook’s Exit
In brief
Congressman Cleo Fields keeps buying Apple shares even as the company changes CEOs, underscoring sustained confidence in the tech giant.
Congressman Sells Apple Two Weeks Before CEO Change, Buys Another Magnificent Seven Stock
In brief
McGuire sold Apple for a sizable profit just before a CEO change and bought Nvidia, signaling a shift in his tech holdings.
Market Analysis: Apple And Competitors In Technology Hardware, Storage & Peripherals Industry
In brief
Apple trades at a lower P/E but higher P/B and P/S than peers, showing strong profitability but weaker revenue growth.
Recent Report Shows That Rep. Cleo Fields Bought Up to $15K Worth of Apple Stock
In brief
Rep. Cleo Fields bought up to $15,000 of Apple stock, a modest move that may signal confidence but has limited market impact.
Nvidia's 8% Grip on the S&P 500 Is Unlike Anything Wall Street Has Seen: Jensen Huang-Led Chipmaker is 'Making History,' Says This Commentator
In brief
Nvidia’s 8% stake in the S&P 500 makes it the most powerful single company in the index, underscoring AI’s dominance and reshaping exposure for ETFs and investors alike.
Can Apple's New CEO Pull Off a Premium-Only iPhone Launch?
In brief
Apple’s premium‑only September launch under new CEO John Ternus could boost margins but hinges on consumers upgrading and accepting higher prices, making the event a critical test of Apple’s pricing strategy.
Dan Ives Says M&A Is the ‘Missing Piece’ for Apple in AI Arms Race — New CEO John Ternus Could Finally Shake Up Tim Cook’s Playbook
In brief
Apple’s new CEO John Ternus is likely to use M&A to jump‑start the company’s AI ambitions and monetize its vast install base.
Performance Comparison: Apple And Competitors In Technology Hardware, Storage & Peripherals Industry
In brief
Apple trades at a lower P/E but higher P/B and P/S than peers, with solid profitability but lagging revenue growth.
Gene Munster Says Apple Has the ‘Upper Hand’ in OpenAI Lawsuit After ‘Shocking Evidence’ Emerges — ‘Would Be a Reckless Move’
In brief
Apple’s new evidence strengthens its trade‑secret case against OpenAI, boosting its stock and potentially restricting OpenAI’s hardware plans.
NIO CEO William Li Touts ‘iPhone-Like’ Firefly Strategy as EV Maker Plots New Tech Upgrades, Battery Swapping for Robotaxis
In brief
NIO is tightening its product strategy while expanding battery‑swap infrastructure to support robotaxi growth, a move that could stabilize revenue but faces execution and pricing challenges.
Gene Munster Gives AAPL's New CEO John Ternus a $50 Million Challenge on Day One — ‘The Payoff Would Be Immediate on Multiple Levels'
In brief
Apple’s new CEO is being pushed to make a costly AI hire that could quickly improve talent, product momentum and the stock.
Tim Cook Gets $47 Million to Stick Around as Apple Chair: His New Pay Check Nearly Matches New CEO John Ternus’ Package
In brief
Apple is keeping Tim Cook in a powerful chair role with a $47 million package, while new CEO John Ternus receives a $58 million deal—both packages signal continuity and confidence in Apple’s future.
Tim Cook’s Greatest Contribution Wasn’t Apple Stock Gains But This, Says Market Expert
In brief
Cook’s exit underscores that Apple’s strength lies in its high‑margin Services and strategic political relationships, not just its product line.
5 Things You Might Not Know About Former Apple CEO Tim Cook
In brief
Cook’s exit could trigger short‑term volatility in Apple’s stock as the market evaluates the new leadership and its impact on future growth.
Long Bond Again Dips Into Danger Zone—Highest Yield in Japan Since 1996—AI Trade Under Pressure
In brief
Long‑term bond yields are climbing into a danger zone, with Japan’s 10‑year JGB hitting a 30‑year high, while AI stocks are being propped up by retail momentum amid rising oil and inflation concerns.
Can John Ternus Bring Steve Jobs-Style Innovation Back to Apple?
In brief
Apple’s new CEO, John Ternus, could blend Cook’s steady growth with Jobs‑style innovation, especially in AI and new product categories.
Filings & reports
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Indexes like the S&P 500 are shown via liquid ETFs (e.g. SPY). Company profile and quotes use live market data when available.