In plain English
Apple Inc. designs and sells consumer electronics such as the iPhone, Mac, and wearables, and runs digital services like the App Store and…
Company stock · NASDAQ · USD
AAPL
Apple Inc
$347.73
Today
−$0.49-0.14%
vs yesterday’s close
Live price
- Opened at
- $349.12
- Day high
- $351.73
- Day low
- $345.75
- Yesterday’s close
- $348.22
- Sector
- Technology
- Industry
- Technology
- Size
- Very large company
- Market value
- $5.07 trillion
- Number of shares
- 14.59 billion
- Country
- US
- Went public
- Dec 12, 1980
- Exchange
- NASDAQ
- Website
- apple.com
Themes
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Company briefing
What AAPL is
Plain English context — why the name shows up in the news, and what to watch next.
Latest on this name
Insights & deeper context
24 recent cards — open any for the full deeper dive.
Apple’s iPhone Duo Launch Lines Surprise Gene Munster, Who Sees 20 Million Units and $8 Billion Revenue Boost; Tim Cook Says, ‘Welcome to the World’
In brief
The iPhone Duo launch shows stronger-than‑expected demand, potentially boosting Apple’s 2027 iPhone revenue by $8 billion and raising growth forecasts.
Here’s How Much You Would Have Made Owning Apple Stock In The Last 15 Years
In brief
Apple’s 15‑year performance shows a 23.62% annualized return, turning $1,000 into $24,043.22 today.
Tech-to-Defensive Rotation, GM Stock Logs Worst Week Since 2023: This Week on Wall Street
In brief
Meta’s AI spending is burning cash, sparking a rotation from tech to defensive staples and tightening credit for AI firms.
S&P 500 Near Record Highs, But 60% of Stocks Are in a Bear Market. Is SPY Hiding a Bigger Problem?
In brief
The rally is concentrated in a few mega‑caps; broader participation could shift the balance between SPY, VOO, and RSP.
Michael Burry Warns Washington Has Little Room Left to Fight the Next Crisis
In brief
Burry signals that the U.S. may lack the fiscal room to cushion a future market collapse, as current breadth metrics mirror the 2000 peak.
Can Apple Top Nvidia? iPhone Duo and Nov. 2 Earnings Hold the Key
In brief
Apple’s record close and new iPhone Duo launch bring it close to Nvidia’s market value, but the upcoming earnings will determine if the rally continues.
‘Ergonomically Terrible’ — Steve Jobs Said Touchscreen MacBook Wouldn’t Work, but Apple Is Finally Doing It Anyway
In brief
Apple is finally adding touch to the MacBook Pro, a feature it previously dismissed as ergonomically problematic.
SpaceX Jumps 10%, Nasdaq 100 Rises as AI Trade Returns: Stock Market Today
In brief
SpaceX’s explosive earnings and bold guidance revived the AI trade, sending the Nasdaq 100 higher and adding $200 billion to the company’s market value.
Meta Muse Wants to Run Your Life, and Analyst Says the Winner Will Be Whoever You Trust ‘With Their Card and Their Habits’
In brief
Meta’s Muse is gaining traction, but the ultimate winner will be the company that earns users’ trust for payments and daily habits—Apple and Amazon are strong contenders.
Industry Comparison: Evaluating Apple Against Competitors In Technology Hardware, Storage & Peripherals Industry
In brief
Apple trades at a lower P/E than peers but higher on book and sales, shows strong profitability and a healthy balance sheet, yet its slower revenue growth could temper long‑term upside.
Apple Stock in Focus as iPhone Duo Launch, U.S. Expansion and Earnings Loom
In brief
Apple’s U.S. manufacturing expansion and the iPhone Duo launch are drawing attention, but the company’s upcoming earnings and supply‑chain adjustments are likely to keep the stock in a cautious trading range.
Occidental Petroleum To Rally Over 18%? Here Are 10 Top Analyst Forecasts For Tuesday
In brief
Analyst revisions are reshaping expectations for several key names, with OXY and GILD getting a lift while WING, ELAN, SBAC, and RH face downward pressure.
This Apple Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Tuesday
In brief
Analysts are tightening expectations for five names, trimming price targets and downgrading outlooks.
Comparing Apple With Industry Competitors In Technology Hardware, Storage & Peripherals Industry
In brief
Apple trades at a premium but shows strong profitability; slower revenue growth could temper future upside.
‘Obviously This Is a Finger’: Apple’s ‘Pro and Tell’ Teaser Has Everyone Talking — MacBook Pro Buzz Intensifies
In brief
Apple’s teaser hints at a touchscreen MacBook Pro and other new hardware, potentially reshaping its product lineup and market positioning.
Apple iPhone Duo Has 82-Day Lead Time: Analyst Names Tech Giant 'Eventual' AI Winner
In brief
Apple’s iPhone Duo’s long lead time and strong demand support a positive outlook, with analysts projecting modest upside from current prices.
Putin’s Proposed Trump-Xi Summit In China Could Hurt US Stocks Long Term; Meta And Tesla Earnings Ahead
In brief
A Putin‑proposed summit could tilt global power toward China, pressuring U.S. stocks long term, while Meta’s earnings will test AI‑sector sentiment.
Trump’s Russia Tariff Waiver Helps Apple, Eliminates Tariff Advantage for CF and CVR Partners
In brief
Trump’s tariff waiver removes a looming 100% duty on Apple and other firms with China/India supply chains, while also keeping Russian diesel flowing and potentially reducing protection for U.S. fertilizer producers.
iPhone Duo Preorders, AAPL Crosses $5 Trillion and More: This Week in Appleverse
In brief
Apple’s iPhone Duo sold out quickly, boosting its stock and market cap, while Meta’s new AI model and Apple’s China launch add fresh competitive dynamics.
Benzinga Bulls and Bears: Palantir, Apple, Six Flags
In brief
Tech stocks are under pressure from rising yields and inflation, but AI and consumer tech earnings still offer upside potential.
Trump’s $330 Million White House Ballroom Donor List Reveals Nvidia, Apple and Google Among Top Tech Contributors: Report (UPDATED)
In brief
Trump’s ballroom project is backed by $333 million from major tech firms and anonymous donors, raising concerns about influence and ethics as the construction moves toward 2028.
Apple Stock Hits Record High as iPhone Duo Pre-Orders Sell Out in Minutes
In brief
Apple’s record‑high stock price reflects a swift sell‑out of the new iPhone Duo, indicating strong demand and a positive outlook for upcoming sales.
October Rate-Hike Odds Collapse as Warsh Keeps His Cards Close but AI Transition Looms
In brief
Warsh’s neutral stance on an October hike has lowered short‑term rate‑hike odds, easing market pressure but leaving the Fed’s longer‑term path uncertain.
Apple’s $1,999 iPhone Duo Preorders Begin Today: Trade-Ins, Monthly Payments and Deals to Cut the Hefty Price
In brief
Apple’s iPhone Duo launch, backed by generous trade‑in and financing options, aims to boost early sales and expand the foldable market despite a high $1,999 price tag.
Company reports
Official filings (US SEC and linked cards)
No filings here yet
Official report cards for AAPL will show up here when available.
Broad market indexes (like the S&P 500, a basket of 500 large US companies) are shown through popular funds that track them (for example SPY). Company profile and prices use live market data when available.