‘Obviously This Is a Finger’: Apple’s ‘Pro and Tell’ Teaser Has Everyone Talking — MacBook Pro Buzz Intensifies
Key takeaways
- Apple’s teaser hints at a touchscreen MacBook Pro and other new hardware, potentially reshaping its product lineup and market positioning.
- Apple shares closed at $342.94 on Oct. 19
- Apple shares rose 0.029% to $343.04 in after‑hours
- Apple event scheduled for Oct. 28 at 10 a.m. Pacific Time
What happened
Apple’s senior vice president of marketing Greg Joswiak posted a teaser video on X that shows a finger touching a glowing Apple logo, sparking speculation that Apple will unveil a touchscreen MacBook Pro at its upcoming event on Oct. 28. Bloomberg’s Mark Gurman interpreted the finger as a hint that the new MacBook Pro will feature a touch‑enabled display, and he listed other expected releases: a 14‑inch M6 MacBook Pro, a redesigned iMac, and an OLED iPad Mini. Apple has not yet confirmed any…
Why it matters
The potential introduction of a touchscreen MacBook Pro could broaden the device’s appeal to creative professionals and shift Apple’s competitive positioning against Windows laptops that already offer touch. A new OLED iPad Mini would add a high‑contrast, portable option to Apple’s tablet lineup, potentially boosting…
Short-term and longer-term
Short-term. In the next few days, watch for Apple’s Oct.
Longer-term. Over the coming months, the introduction of touch‑enabled MacBook Pro models could broaden Apple’s customer base and increase recurring revenue from accessories and services.