Walmart Plans Three Major Holiday Shopping Events From November 12 Through December 2
Key takeaways
- Walmart’s multi‑phase holiday event and bundled membership offer aim to capture more holiday shoppers, boost membership growth, and set a value‑driven benchmark for the retail sector.
- $120 annual bundled membership fee
- 25 toys priced under $25
- Early Black Friday starts at 12:01 a.m. ET on Nov 12
What happened
Walmart announced a three‑phase holiday shopping calendar that starts with Early Black Friday deals on November 12, continues with Black Friday from November 23 to 29, and ends with a Cyber Monday event on November 30 to December 2. The company is offering early access to hot deal drops for Walmart+ members at 12:01 a.m. ET on each start date, with the remaining items opening to all customers the following day. Walmart+ members also receive a bundled membership with Sam’s Club Plus for $120 a…
Why it matters
The schedule is designed to drive foot traffic and online sales during the peak holiday window, a period that historically accounts for a large share of Walmart’s annual revenue. By offering early access to members and bundling memberships, Walmart aims to increase membership sign‑ups and deepen customer loyalty. The…
Short-term and longer-term
Short-term. In the next few days, watch for a spike in Walmart+ sign‑ups and a potential lift in same‑day sales during the Early Black Friday window.
Longer-term. Over the coming months, the bundled membership strategy could improve Walmart’s recurring revenue stream and customer retention.
Words on this card
- Walmart+
- Walmart’s subscription service that offers free delivery, 2 % Sam’s Cash® back, and early access to select deals.
- Sam’s Cash®
- A cashback reward program that gives members 2 % back on everyday essentials.
- Cyber Monday
- An online shopping event that takes place on the Monday after Thanksgiving, focused on digital sales.
- Early Black Friday
- A pre‑official Black Friday sales window that starts at 12:01 a.m. ET, giving members early access to deals.
- Bundled Membership
- A combined Walmart+ and Sam’s Club Plus subscription sold together for a single annual fee.
- Revenue
- Sales — money the company took in before costs.