In plain English
Yum! Brands Inc. runs the fast‑food chains Taco Bell, KFC and Pizza Hut, serving millions of customers in the U.S. and abroad. The company…
Company stock · NYSE · USD
YUM
Yum! Brands Inc
$149.70
Today
−$4.75-3.08%
vs yesterday’s close
Live price
- Opened at
- $153.44
- Day high
- $154.19
- Day low
- $147.79
- Yesterday’s close
- $154.45
- Sector
- Consumer
- Industry
- Hotels, Restaurants & Leisure
- Size
- Medium-sized company
- Market value
- $41.3 billion
- Number of shares
- 272.9 million
- Country
- US
- Went public
- Sep 17, 1997
- Exchange
- NYSE
- Website
- yum.com
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Company briefing
What YUM is
Plain English context — why the name shows up in the news, and what to watch next.
Latest on this name
Insights & deeper context
4 recent cards — open any for the full deeper dive.
PepsiCo Strikes Back After KFC Loss, Locks In Taco Bell Beverage Deal Through 2036
In brief
PepsiCo’s 11‑year extension with Taco Bell locks in a key revenue stream and counters Coca‑Cola’s recent KFC win, boosting short‑term stock sentiment.
Coca-Cola Deals Pepsi a Stinging Blow, Snatches KFC After Nearly 40 Years
In brief
Coca‑Cola wins a major U.S. fast‑food partner, while PepsiCo loses a key customer as KFC shifts to Coke beverages in 2027.
Palmer Luckey Fires Back at Former Taco Bell CEO Greg Creed Over McDonald’s Drinks Criticism: ‘What a Loser’
In brief
McDonald’s beverage push is under fire from industry critics, leading to a temporary dip in its stock, but the company remains committed to expanding its drink offerings.
Taylor Farms Recalls Jalapeño Products Amid Salmonella Outbreak— Chuck Schumer Says Trump Is Doing Everything to ‘Make America Sick Again’
In brief
Taylor Farms has recalled several jalapeño-based products due to salmonella contamination concerns, affecting at least 27 states and 345 reported cases.
Company reports
Official filings (US SEC and linked cards)
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