Apple CEO Says We’re Closing The Year With Our Most Ambitious Lineup Yet; That Includes The iPhone Duo, The Most Transformational iPhone Since The Original, Alongside iPhone 18 Pro And iPhone 18 Pro Max

Key takeaways

• Apple’s record quarter and ambitious product lineup reinforce its strong market position and set the stage for continued growth through the holiday season.
• $114.5 billion September quarter revenue
• 12 percent
  YoY

  Year over year — compared with the same period last year.

  growth

What happened

Apple reported a September quarter revenue record of $114.5 billion, up 12 percent from a year earlier, with iPhone sales hitting a record and Services reaching an all‑time high. The company announced it will close the fiscal year with its most ambitious lineup yet, including the iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max, a new generation of home hardware, Touch for Mac, and the all‑new Siri AI.

Why it matters

The record revenue and product announcements signal strong demand and a robust product pipeline that could sustain growth through the holiday season. The introduction of new hardware and AI features positions Apple to compete in emerging markets and maintain its premium brand.

Short-term and longer-term

Short-term. Apple’s record quarter and the announcement of a strong product lineup could keep the stock in a positive bias over the next few days.

Longer-term. Over the next few months, Apple’s robust product pipeline and record revenue suggest continued upside potential.