Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck & Off-Road Portfolio in Toyota Truck and SUV Performance
Key takeaways
- Holley expands its truck and off‑road business by buying SXTH Element, adding turbo‑charged Toyota parts and a new customer base.
- All five Toyota models—Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser—now use turbocharged engines
- SXTH’s product line spans cold‑air intakes, intercoolers, charge pipes, turbo inlets and catch cans
- Deal terms were not disclosed
What happened
Holley Performance Brands (NYSE: HLLY) announced it has bought SXTH Element, a maker of performance parts for late‑model Toyota trucks and SUVs. The deal was not priced. SXTH Element will join Holley’s Modern Truck & Off‑Road line, adding cold‑air intakes, intercoolers, turbo parts and more for the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser. The founders will stay on and the purchase is structured to keep the business growing.
Why it matters
The acquisition gives Holley instant access to a young, turbo‑charged Toyota lineup that is growing fast. SXTH’s parts fit every new Toyota truck and SUV, creating a large, high‑margin aftermarket. Holley can now bundle its tuning and exhaust expertise with SXTH’s intake and intercooler products, offering a full…
Short-term and longer-term
Short-term. Over the next few weeks, watch Holley’s earnings for any sign of revenue lift from SXTH sales.
Longer-term. In the coming months, the acquisition could strengthen Holley’s long‑term growth trajectory by adding a high‑margin, high‑volume aftermarket segment.
Words on this card
- Aftermarket
- Products and services sold to consumers after the original vehicle is purchased
- Forced‑induction
- A method of increasing engine power by compressing air before it enters the combustion chamber
- Turbocharged
- An engine that uses a turbocharger to force more air into the combustion chamber, boosting power
- B2B
- Business-to-business, referring to sales between companies rather than directly to consumers