Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck & Off-Road Portfolio in Toyota Truck and SUV Performance

Key takeaways

• Holley’s purchase of SXTH Element widens its modern truck portfolio and positions it to capture a growing Toyota aftermarket.
• All five Toyota models (Tacoma, 4Runner, Tundra, Sequoia, Land Cruiser) use turbocharged engines
• SXTH Element’s product line spans cold‑air intakes, intercoolers, charge pipes, turbo inlets and catch cans
• The acquisition was announced on October 29, 2026

What happened

Holley Performance Brands (NYSE: HLLY) announced it has bought SXTH Element, a maker of performance parts for late‑model Toyota trucks and SUVs. The deal was not priced publicly. SXTH Element’s products include cold‑air intakes, intercoolers, charge pipes, turbo inlets and catch cans, and it supplies parts for every Toyota model that was redesigned between 2022 and 2025 – the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser. The acquisition expands Holley’s Modern Truck & Off‑Road vertical…

Why it matters

The purchase gives Holley instant access to a young, turbo‑charged Toyota lineup that has a growing aftermarket base. SXTH Element’s quick‑to‑market parts fit well with Holley’s existing tuning and exhaust solutions, allowing the company to offer more complete performance packages. The deal also follows Holley’s…

Short-term and longer-term

Short-term. In the next few days, watch for any early sales data or partner announcements that could signal how quickly SXTH Element’s parts are moving into Holley’s distribution channels.

Longer-term. Over the coming months, the acquisition should strengthen Holley’s revenue mix and broaden its customer base.