Walmart Bundles Its Walmart+ and Sam’s Club Plus Memberships Together For $120/Year
Key takeaways
- Walmart’s $120 bundled membership offers nearly $100 in savings and a wide range of benefits, simplifying customer choices and boosting loyalty.
- $120 bundle price
- $139 Walmart+ annual fee
- $130 Sam’s Club Plus annual fee
What happened
Walmart announced a bundled membership that combines Walmart+ and Sam’s Club Plus for $120 per year, a discount of almost $100 compared to buying the two separately. The bundle includes free delivery from both retailers, access to Sam’s Club, a choice of Peacock or Paramount+ streaming, 10‑cent per gallon gas savings at 17,000+ stations, and 2% Sam’s Cash on eligible purchases. Existing members can switch or upgrade for a small additional fee, while new members can join the bundle for $120.…
Why it matters
The bundle simplifies membership options and offers significant cost savings, potentially increasing customer loyalty and driving higher usage of Walmart’s delivery and gas savings programs. It also positions Walmart as a one‑stop membership provider, competing with other subscription services. The pricing strategy…
Short-term and longer-term
Short-term. In the next few days, watch for a spike in new membership sign‑ups as the bundle launches.
Longer-term. Over the coming months, the bundled membership could strengthen Walmart’s recurring revenue stream and deepen customer engagement across both retail and warehouse club channels.