Salesforce Signs Definitive Agreement to Acquire Braze
Key takeaways
- Salesforce is buying Braze for $5.66 billion to boost real‑time, AI‑driven marketing and strengthen its Customer 360 platform.
- $5.66 billion enterprise value
- $47.50 cash per Braze share
- 2,770 Braze customers
What happened
Salesforce has signed a definitive agreement to acquire Braze, a customer engagement platform, for about $5.66 billion in enterprise value. Braze shareholders will receive $47.50 in cash per share. The deal is expected to close in Salesforce’s fiscal year 2028 and does not change Salesforce’s FY27 guidance.
Why it matters
The acquisition adds Braze’s real‑time engagement and AI‑powered personalization to Salesforce’s Marketing Cloud, expanding cross‑channel capabilities and deepening customer data integration. It positions Salesforce to lead the shift toward agentic marketing solutions and strengthens its Customer 360 offering. The…
Short-term and longer-term
Short-term. In the next few days, watch for market reaction to the $47.50 per share cash offer and the impact on Salesforce’s earnings guidance.
Longer-term. Over the coming months, investors should evaluate how the acquisition will affect Salesforce’s long‑term growth trajectory and customer base expansion.