EXCLUSIVE: Ross Gerber Says Tesla May Make Just ‘a Few Hundred’ Roadsters: ‘Hovering Is a Gimmick’
Key takeaways
- Tesla’s Roadster may remain a limited‑run, high‑price niche model, with hovering touted as a gimmick rather than a selling point.
- $50,000 reservation price
- October 15, 2026 launch date
- Gerber predicts a few hundred Roadsters
What happened
Tesla has reopened $50,000 reservations for its Roadster and pushed its debut from October 1 to October 15, 2026, citing bad weather for the outdoor launch. CEO Ross Gerber, a Tesla investor, said the company may only produce a few hundred Roadsters and called the hovering claim a gimmick that would raise costs.
Why it matters
The Roadster is marketed as a high‑performance, potentially hovering sports car that could boost Tesla’s brand and revenue. Gerber’s skepticism highlights doubts about the vehicle’s commercial viability and whether Tesla will focus on mass‑market EVs instead of niche projects.
Short-term and longer-term
Short-term. In the next few days, watch for the October 15 launch event and any pricing or production updates.
Longer-term. Over the coming months, the Roadster’s limited production will likely have minimal effect on Tesla’s long‑term valuation.