Nike Stock Sinks to Lowest Level Since 2013 after Q1 Earnings
Key takeaways
- Nike’s Q1 earnings miss and weak guidance pushed the stock to its lowest level since 2013, highlighting concerns over slowing demand and growth prospects.
- Revenue Q1 2026: $11.21 billion (down 4% YoY)
- Nike Brand revenue: $11 billion (down 4%)
- Nike Direct revenue: $4.1 billion (down 8%)
What happened
Nike Inc. (NYSE: NKE) reported first‑quarter 2026 revenue of $11.21 billion, missing analysts’ $11.33 billion estimate, and adjusted earnings of $0.48 per share, beating the $0.44 estimate. Year‑over‑year revenue fell 4%, with Nike Brand revenue down 4% and Nike Direct revenue down 8% to $4.1 billion. Nike Direct and Wholesale revenue declines were 8% and 1% respectively. Inventories dropped 3% to $7.8 billion, and the company returned $610 million to shareholders while ending the quarter with…
Why it matters
The earnings miss and revenue decline signal slowing demand, especially in Greater China and the sportswear segment, raising concerns about Nike’s growth trajectory. The company’s guidance for fiscal 2027—adjusted earnings of $1.15‑$1.35 versus $1.69 expected—further dampens investor sentiment. The stock fell 4.17%…
Short-term and longer-term
Short-term. Nike shares fell 4.17% in after‑hours trading to $33.64, its lowest level since 2013, reflecting immediate market reaction to the earnings miss and weak guidance.
Longer-term. Nike’s Q1 results and fiscal 2027 guidance suggest a slowdown in growth, particularly in the sportswear and Greater China segments.